KUHARSKA NATALIA

Marketing; Digital marketing; Marketing management; Event marketing; Methodology of scientific research

The scientist has more than 190 publications of a scientific and educational and methodological nature, of which 2 publications are indexed in the Scopus scientometric database (Hirsch index indicators – h-11).

She advanced her qualifications and completed an internship at the National University “Odesa Polytechnic”.

Performed the functions of the scientific director of the budget topic No. 2017/24 “Development of the concept of social and economic development strategy as the main mechanism of transformation of the economy of the region”.

• The academic title is a senior researcher (Certificate of a senior researcher, AC series, No. 003818, Decision of the Higher Attestation Commission of Ukraine dated June 30, 2004, protocol No. 26-06/7).

• The academic title is professor (Professor’s certificate, series 12PR, No. 011543, Decision of the Attestation Board of the Ministry of Education and Science of Ukraine dated February 2, 2016, protocol No. 1/01–P).

• Scientific degree – Doctor of Economic Sciences with specialty 00.05 – Development of productive forces and regional economy (Diploma of Doctor of Sciences, series DD, No. 002386, Decision of the Attestation Board of MONMSU dated 10.10.2013).

From 1989 to 2014, she worked at the Institute of Market Problems and Economic and Environmental Research of the National Academy of Sciences of Ukraine, in particular:

– as a senior researcher (2004-2014);

– doctoral student of the Institute of Market Problems and Economic and Environmental Research of the National Academy of Sciences of Ukraine (2006-2009).

She has been working in the higher education system since 2000, in particular in the following positions:

• Associate Professor of the International Economic Relations Department of Odesa State University of Economics (2000-2010);
• Professor of the General Economic Theory and Economic Policy Department of Odessa National University of Economics (2014-2019);
• Professor of the Marketing Department of Odessa National Economic University (2013-2023).
• Participates in the Public Organization “Union of Marketologists of Ukraine”.